I am a Senior Level Graphic Designer and Art Director with a broad range of production experience. For over ten years I have designed identities, communications and graphics for print, web, campaign and museum exhibition design. Like a swiss army knife for your organization, I work fast and can adapt to many styles, platforms and production techniques. I enjoy diverse work activity and collaboration in cross-disciplinary teams.
Get in Touch!
· Freelance Availability,
· Project Deep-dives,
· Set-up a coffee date!
IDENTITY, COLLATERAL AND ENVIRONMENTAL DESIGN.
I created design for print, digital and environmental experience design. Environmental and other design developed, designed and produced on a rush timeline for the public and press debut of the new expanded museum space. This included pre-press and production for large scale vinyl bus-wrap across the entire institutional façade. Beyond environmental experience design I created signage, street banners, print and digital ads, social media branding, letterhead and other print collateral design. I also redrew their new logo to be a more consistent visual identity, and created a more complete logo-set and style guide.
For the Leslie-Lohman Museum, I worked closely with directors to create legibility and cohesion across departments and communicated frequently with board members to build buy-in and progress approval processes. I incorporated the concerns and sentiments of key but opposing stakeholders; a legacy base and leadership whose cultural cues and voice starkly contrasted a younger, queerer and rapidly growing base of members and visitors.
PROJECT LAUNCH, LIVE PROMOTIONAL EVENT:
IDENTITY, ENVIRONMENTAL AND EXPERIENCE DESIGN.
I created design for environmental, event experience and other content based design. With my core team, we pitched a central concept and theme. We underwent production with limited resources on a short timeline. I coordinated with producers, designed and facilitated the production of exhibit elements, signage and props as well as oversaw their overall installation across the multiple stages, lounges and bars. Volunteer centered build days played an important role. Additionally, I created animations, multimedia and screen projections for play during the live event.
Beyond environmental experience I designed visual branding and communications, refreshed the existing logo and identity, and coordinated with the marketing team to garner national press and build pre-launch buzz across media outlets. The overall look, feel and theme of elements across desperate outputs played a critical role in contextualizing the broader purpose of this project's kick-off event.
[ Video by Mashed-Up.net, summarizing the evening.]
GRASSROOTS CAMPAIGN ORGANIZATION REBRAND:
CRITICAL REBRAND AND IDENTITY DESIGN, SUPPORTING ASSETS AND COLLATERAL.
The initial obstacle of 'I (heart) PV' was the threat of an impending lawsuit from the City of New York over the city's intellectual property and trademark, 'I (heart) NY'. Visual rebrand and identity design included a re-visioned logo, graphic identity and core visual language, sets of graphics like icons and illustrations, material assets and collateral including document templates, presentation decks, local event promotion, event design, and related visual communications.
[ below: example presentation, select slides }
CAMPAIGN IDENTITY, CORE VISUAL LANGUAGE, AND MISC. DESIGN.
Policy campaign identity and design; communications, collateral, presentation and asset design. Plus, special tools/materials like GNR8R (displayed below). I created visual design, original concepts and approaches directly with the organizing team. Communications, visual design and contingent materials were created with a focus on translating complex concepts and information (legislative concepts, policy, clauses and policy-based programs) into public facing information, public campaigns, educational and training materials in service to a cultural-vision for a New York City where solar power is accessible, affordable, and incredibly common.
[Below: GNR8R, a training game experience. A training and organizing tool for street teams and participants to craft authentic, clear, powerful and unscripted letters, calls and public dialog between individuals and their representatives. Also shown: program 1-pager "how it works", and snapshots of the scaffold that powered the accompanying dial-in mobile app and website. ]
[ Below, sample collection of presentation slides, floor-charts, and a policy 1-pager. ]
BRAND STREAMLINE, CAMPAIGN IDENTITY. WEBSITE, AND, DIGITAL/SOCIAL ASSETS.
Design strategy + art direction: brand streamline and (sub-brand) campaign identity, core visual language, desktop and mobile website, and build-up/rollout for digital and social assets produced.
REBRAND/REDESIGN AND IDENTITY SYSTEM WITH COLLATERAL EXAMPLES.
Institutional logo + identity design, internal and outward facing communications, collateral material and visually rich assets.
LOGO + IDENTITY, WAYFINDING, SIGNAGE, WEARABLES AND GEAR.
Physical, digital and print design for the NYC relief effort: logo + identity, wayfinding signage, other environmental signage and graphics, gear, and, digital and social graphics.
PRESENTATION EXCERPT: TED TALK FOR GREENPEACE INTERNATIONAL.
DEBT COLLECTIVE: IDENTITY, DESIGN STRATEGY, WEBSITE, CREATIVE ASSETS, PHOTOGRAPHY.
Original concepts and solutions for national campaigns, sub-campaigns and their arcs, and webdesign,
[ 1st image collection, below: original digital artworks (separately contracted) , website UX/UI and solutions, various creative assets (e.g. original + strategic, visually rich iconic-imagery) including artworks and photography for press coverage as well as portraiture).
[ 2nd image collection, below: branding + logo design, broadsheet newsprint paper; print experience and tool designed for multiple uses and experimentation }
BRAND IDENTITY, WEBSITE
Identity design + logo set, staged photography for the website, simple website design.
COLLECTION: UNRELATED DIGITAL GRAPHICS, DIAGRAMS, INFO-GRAPHICS, FLOOR CHARTS AND FLYERS.