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I am a Graphic Designer and Art Director with a broad range of production experience. For over ten years I have designed identities, communications and graphics for print, web, campaign and exhibition design. I enjoy diverse work activity and collaboration in cross-disciplinary teams. I use design as a tool to overcome specific project challenges and as a process to produce stylistic choice sets to frame information. I am based out of New York City and Philadelphia.

For availability, or, for a more in-depth presentation of my design and processes, get in touch! 

E-mail: Design@Angetran.me


MUSEUM EXPANSION:
IDENTITY, COLLATERAL AND ENVIRONMENTAL DESIGN. 

I created design for print, digital and environmental experience design. Environmental and other design developed, designed and produced on a rush timeline for the public and press debut of the new expanded museum space. Beyond environmental experience design I created signage, street banners, print and digital ads for placement, social media graphics, letterhead and other print collateral. I also redrew their new logo and created a more complete logo-set and style guide. 

 

PROJECT LAUNCH, LIVE PROMOTIONAL EVENT:
IDENTITY, ENVIRONMENTAL AND EXPERIENCE DESIGN.

The overall look and feel, and environmental design was critical to frame the live event and remind audiences (televised or physically present) the broader context of the project at large. For this I designed and executed environmental exhibit and event design, multimedia, video projections, stages and screen design, and remained hands-on onto final execution and installation throughout the multi-stage, multi-bar and multi-lounge venue, Le Poisson Rouge in NYC.

"Since debt can be bought for just pennies on the dollar on the secondary market, Strike Debt realized that if they raised $250,000, they could relieve a whopping $5 million of it. To aid in the effort, they planned the People’s Bailout as a live — and live-streamed — telethon, featuring performances by a boatload of entertainers sympathetic to the cause."
[ Quote text from this Flavorwire article about the event.]

 
 

[ Video by Mashed-Up.net, summarizing the evening.] 


GRASSROOTS CAMPAIGN ORGANIZATION REBRAND: 
CRITICAL REBRAND AND IDENTITY DESIGN, SUPPORTING ASSETS AND COLLATERAL.

The initial obstacle of 'I (heart) PV' was the threat of an impending lawsuit from the City of New York over the city's intellectual property and trademark, 'I (heart) NY'. Visual rebrand and identity design included a re-visioned logo, graphic identity and core visual language, sets of graphics like icons and illustrations, material assets and collateral including document templates, presentation decks, local event promotion, event design, and related visual communications.

 

 
 


[ below: example presentation, select slides }


CAMPAIGN IDENTITY, CORE VISUAL LANGUAGE, AND MISC. DESIGN.
Policy campaign identity and design; communications, collateral, presentation and asset design. Plus, special tools/materials like GNR8R (displayed below). I created visual design, original concepts and approaches directly with the organizing team. Communications, visual design and contingent materials were created with a focus on translating complex concepts and information (legislative concepts, policy, clauses and policy-based programs) into public facing information, public campaigns, educational and training materials in service to a cultural-vision for a New York City where solar power is accessible, affordable, and incredibly common.

[Below: GNR8R, a training game experience. A training and organizing tool for street teams and participants to craft authentic, clear, powerful and unscripted letters, calls and public dialog between individuals and their representatives. Also shown: program 1-pager "how it works", and snapshots of the scaffold that powered the accompanying dial-in mobile app and website. ]

 

 

[ Below, sample collection of presentation slides, floor-charts, and a policy 1-pager. ]


BRAND STREAMLINE, CAMPAIGN IDENTITY. WEBSITE, AND, DIGITAL/SOCIAL ASSETS.
Design strategy + art direction: brand streamline and (sub-brand) campaign identity, core visual language, desktop and mobile website, and build-up/rollout for digital and social assets produced.

 

REBRAND/REDESIGN AND IDENTITY SYSTEM WITH COLLATERAL EXAMPLES.
Institutional logo + identity design, internal and outward facing communications, collateral material and visually rich assets.

 


LOGO + IDENTITY, WAYFINDING, SIGNAGE, WEARABLES AND GEAR.
Physical, digital and print design for the NYC relief effort: logo + identity, wayfinding signage, other environmental signage and graphics, gear, and, digital and social graphics.

 

PRESENTATION EXCERPT: TED TALK FOR GREENPEACE INTERNATIONAL.


DEBT COLLECTIVE: IDENTITY, DESIGN STRATEGY, WEBSITE, CREATIVE ASSETS, PHOTOGRAPHY.
Original concepts and solutions for national campaigns, sub-campaigns and their arcs, and webdesign,
 

1st image collection, below: original digital artworks (separately contracted) , website UX/UI and solutions, various creative assets (e.g. original + strategic, visually rich iconic-imagery) including artworks and photography for press coverage as well as portraiture).

 

2nd image collection, below: branding + logo design, broadsheet newsprint paper; print experience and tool designed for multiple uses and experimentation }

 

BRAND IDENTITY, WEBSITE
Identity design + logo set, staged photography for the website, simple website design.

 

COLLECTION: UNRELATED DIGITAL GRAPHICS, DIAGRAMS, INFO-GRAPHICS, FLOOR CHARTS AND FLYERS.